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Monthly Archives: November 2020

Allen CIO Executive Training for Manufacturing Leaders

Best Practices, Leadership, ManufacturingBy Ben AllenNovember 17, 2020

Strong leaders have specific skills and traits that make them great at what they do.  They have the ability to manage, encourage and empower.  They need to be transparent, show empathy and express gratitude. Defining purpose and vision is critical and they have to be someone that people can trust. On top of all these…

Google My Business – Underutilized, Underappreciated and NOT Understood

Interviews, ManufacturingBy Ben AllenNovember 2, 2020

Andrea Brito Amador is a Digital Marketing maven. In this video she rolls up her sleeves and shows us what is behind this complimentary offering by Google that is perhaps the most important next step after launching a website. It goes beyond marketing…it is a tool that Google inherently uses to drive not just traffic…

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